CV Optimiser guide
Sales CVs are screened for commercial evidence. If your CV talks about being personable but misses revenue, pipeline and target language, it can look weaker than your actual performance.
Use keywords that match the sales model in the advert: new business, account growth, CRM, forecasting, quota, negotiation, pipeline generation, conversion and retention. Pair each term with proof such as targets, deal size, territory, account value or percentage growth.
The common mistake is listing soft skills without commercial evidence. Avoid vague phrases such as strong communicator unless they are tied to outcomes like revenue, renewals, margin, meetings booked or pipeline created.
CV Optimiser compares your sales CV with the job description and shows which commercial keywords are missing, weak or unsupported.
Start with relevance. Your CV should show the target role, the right evidence and the language from the job description in the first page.
Add the important keywords you can honestly support with experience. A smaller number of well-evidenced terms is better than a long list that feels forced.
It can happen if core content is hidden in tables, images or unusual layouts. Clear headings, plain text order and readable bullet points are safer.
It compares your CV with a job description, shows missing keywords and highlights the fixes most likely to improve your CV match.
Paste your CV and a job description into CV Optimiser to get a more detailed match report.